A major national financial institution trusted Andes Development to turn the buzz around the 2026 World Cup into a digital experience that brought it even closer to its credit and debit card customers. The challenge was steep: design, build, and ship a robust web gamification platform on AWS in just one month — one that could run trivia and prediction games, keep customers and employees on separate tracks, and lay the groundwork for a reusable marketing asset that would outlast the event.
// The challenge
The bank wanted to launch an interactive campaign in step with the World Cup, but it had no internal tool capable of orchestrating gamification mechanics at scale. The key challenges were:
- A Record-Time Launch The first phase had to be in production within a month to line up with the start of the campaign, with no room for delays.
- Two Audiences, One Experience Customers and employees had to be managed separately — with independent leaderboards and prizes — yet inside a single, cohesive user experience.
- Built to Be Reused The platform couldn't be a throwaway build for one event: it had to be ready for future campaigns and give the bank full autonomy.
- Live Performance During launch, bottlenecks surfaced while calculating statistics and standings in real time, hurting the participant experience.
// The technology solution
Andes Development designed and built a custom web gamification platform with a scalable, reusable architecture — conceived as a long-term marketing tool, not a one-off project. Phase 1 (Trivia) was delivered and shipped to production in one month, followed by the Predictions phase.
- Cloud Infrastructure on AWS The entire platform was deployed on Amazon Web Services with server management through Laravel Forge, ensuring fast deployments and a stable environment during traffic spikes.
- Laravel Backend The core was built on Laravel, letting us iterate quickly without sacrificing the robustness and security a financial institution demands.
- Dual-Audience Management User authentication and segmentation to separate customer and employee participation, each with its own leaderboard and prize structure.
- Full Admin CMS A control panel that allows bulk-importing questions and answers, managing user databases, and configuring every visual aspect of the campaign (images, copy, and links).
- Granular Rules Engine Complete control over trivia configuration: points per question, response time limits (from seconds to minutes), and scheduling for the availability of each trivia and question.
- Wagering Mechanic An optional feature that lets users bet their accumulated points on their answers, raising the level of engagement and the thrill of the game.
- Reporting and Export Winner reports and statistics for transparent, efficient tracking across the whole campaign.
// Results and key wins
Despite the accelerated timeline, the project was a resounding success, validated by in-person launches with employees and an excellent reception from customers:
-
1 Month
From idea to production: Phase 1 (Trivia) was designed, built, and shipped live. -
1 Day
Refactoring of the statistics engine that eliminated the bottlenecks without scaling or changing the AWS infrastructure. -
2 Audiences
Customers and employees managed on a single platform, each with their own ranking and prizes.
// Conclusion
This solution didn't just meet the goals of a tactical campaign — it gave the institution a strategic technology asset. Beyond the World Cup, the bank was left with a reusable, robust gamification platform that's independent of outside vendors and ready to run new initiatives quickly and on its own terms. Andes Development proved that delivery speed and engineering quality aren't at odds: even on a one-month timeline, you can build tools that strengthen customer loyalty and keep generating value long after launch.