RESOURCES // BLOG
Engineering, strategy, and code. Documenting the technological evolution of Andes Development.
What a content marketing company does
Content marketing wins customers by answering the questions they ask before buying, through articles, guides, videos, and case studies. It works especially well in B2B, where purch
Social media by the numbers 2026: where Texas businesses should advertise
YouTube (84% of US adults) and Facebook (71%) reach the most people, followed by Instagram (50%) and TikTok (37%), accor
Marketing agency vs in-house team: how to choose, and how to know it is working
An agency fits when you need several disciplines at once and can't depend on one person; a freelancer fits a single, wel
How to show up on Google Maps: a local SEO checklist for Austin businesses
To show up on Google Maps, create and verify a Google Business Profile with your real business name, a precise location,
SEO or Google Ads first? A decision guide for B2B and local businesses
If you need customers this month, start with Google Ads: it can bring traffic from the first week for as long as you pay
Social media management pricing: what you should pay per month (and what is included)
Small businesses typically pay $500 to $2,000 a month for agency social media management, covering one or two platforms
How much do SEO and Google Ads cost per month? What a fair scope includes
SEO costs $2,917 a month on average, according to an Ahrefs survey of 439 providers, but the most common retainer is $50
Is SEO dead in 2026? What AI Overviews changed, and how to vet an SEO agency
No, SEO isn't dead, but it changed. Google's AI Overviews cut clicks on informational searches: according to Pew, people
A first digital marketing plan for a small business: 90 days, real budget
A small business starts selling more online with three things: showing up on Google Maps, responding fast to every lead,
How to get your business recommended by ChatGPT and Google AI (what works and what is hype)
To get recommended by ChatGPT, Gemini, or Google's AI answers, you don't need special code or an llms.txt file. You need
How much does a digital marketing agency cost per month? Pricing models explained
Most US digital marketing agencies charge small and mid-size businesses between $1,000 and $5,000 a month in fees, and t
Graphic Design Trends 2026: Digital Marketing and AI
The visual landscape of digital marketing is going through a seismic shift. As we head into 2026, two powerful forces ar
Google Sans Flex: The New "Old Reliable" for the Modern Web
In the design world, we all have our "old reliables." Fonts like Montserrat and Poppins became industry staple